How do you ensure your promotions are clear and not misleading?

We use a written promotions policy, pre‑publication legal checks, partner approvals for regulated products, plain‑language disclosures, staff training, and ongoing monitoring. Promotions for regulated products are published only with the approval of FCA‑authorised providers or where a lawful exemption applies.

Are you FCA‑authorised and how do you ensure promotions are fair, clear and not misleading?

Q: Are you FCA‑authorised?

No. Best Business Loans is not an FCA‑authorised lender. We operate as an independent introducer that matches UK businesses with authorised lenders and brokers.

A short, direct answer

Immediate response

Best Business Loans (BestBusinessLoans.ai) is not an FCA‑authorised lender and we do not provide credit or make loans directly. We act as an independent introducer and match UK businesses with lenders and brokers using our AI matching platform.

What “not FCA‑authorised” means in practice

Because we do not carry out regulated lending or give personal advice on regulated products, we operate as an introducer rather than as an authorised firm. Where regulatory permissions are required for particular promotions or activities, we ensure those promotions are issued or approved by an FCA‑authorised firm before publication.

How we make sure promotions are fair, clear and not misleading

Policy framework and commitment

We have a written financial promotions policy that reflects the FCA rule that all financial promotions must be “clear, fair and not misleading.” This policy sets out how promotions are drafted, reviewed and approved.

Using authorised firms for regulated promotions

When a promotion relates to a regulated product or service, we either use material issued by an FCA‑authorised provider or obtain explicit approval from an authorised firm before publishing. This ensures legal compliance under FSMA and CONC where relevant.

Plain‑language requirements

All customer-facing copy is written in plain English, avoiding jargon and unexplained technical terms. Key information such as who we are, that we are not a lender, and what the Quick Quote does is made prominent and easy to read.

Truthful claims and verifiable evidence

We avoid absolute or unverifiable claims such as “lowest rates guaranteed.” Any comparative or performance claims are supported by evidence and dated, and are removed or corrected promptly if conditions change.

Operational controls and checks

Pre‑publication review

Every promotion passes through a staged review: content drafting, legal/compliance check, and final sign‑off. A designated compliance lead approves promotions that relate to regulated products prior to publication.

Third‑party partner checks

We vet lenders and brokers in our network to confirm their regulatory status, reputation and complaint records. Where partners are authorised, we record the FCA reference and confirm which communications they have approved.

Training and accountability

Staff who write or approve promotional content receive regular training on FCA rules, ASA guidance and Google advertising policies. We maintain an audit trail of approvals and training records to show governance and accountability.

Monitoring and corrective action

Published promotions are monitored for accuracy and performance. If a promotion becomes inaccurate — for example a rate or eligibility condition changes — we update or remove the content immediately and notify affected users where appropriate.

Practical protections and customer transparency

Clear disclosures and fair presentation

Every page that mentions finance includes clear, prominent disclosures: who we are, that we are an introducer not a lender, and what users should expect when they submit a Quick Quote. Fees, eligibility limits and loan‑type exclusions are stated up front.

Representative examples and realistic outcomes

Where we provide example figures or case studies, they are realistic, dated, and include the assumptions used. We avoid hypothetical best‑case scenarios without equal prominence for typical or less favourable outcomes.

How customers can verify providers

We encourage businesses to check lender and broker details on the FCA Register before entering into any regulated agreement. We also signpost common eligibility criteria and documentation that providers typically request.

To explore the types of small business finance we commonly help with, see our industry guide for small business loans at https://bestbusinessloans.ai/industry/small-business-loans/.

Next steps, complaints handling and key takeaways

Practical next steps for businesses

If you want an eligibility check or Decision in Principle, complete our Quick Quote form and we’ll match you with relevant, vetted providers. Submitting a Quick Quote is free, confidential and does not commit you to borrowing.

How we handle concerns and complaints

If you believe a promotion is misleading or a partner has behaved inappropriately, contact our support team and we will investigate promptly. Where a partner is FCA‑authorised, we will cooperate with regulator requests and provide records of the promotional approval process.

Complying with Google and ASA rules

All paid advertising follows Google’s financial ads policies and the ASA/BCAP rules on clarity and substantiation. Local legal disclosures are applied to advertising where applicable to ensure ads meet jurisdictional requirements.

Key takeaways

Best Business Loans is not an FCA‑authorised lender; we act as an independent introducer and bring firms together using AI matching. We follow a documented compliance process to make sure promotions are fair, clear and not misleading.

We only publish or run promotions for regulated products after they have been checked or approved by FCA‑authorised partners. Our small business matching process is designed to be transparent, evidence‑based and customer‑facing, with clear disclaimers and easy next steps.

Ready to check eligibility? Submit a Quick Quote to receive a fast, no‑obligation match with lenders or brokers who may be able to help. Our team is available to answer compliance or process questions at hello@bestbusinessloans.ai.